Pransome’s logo combines a button with a ruler and a stout, upward arrow tip called a circumflex.

While the first two symbols are obvious enough, the ^ notation may not be as familiar but is equally important.

We think this is great shorthand for Pransome’s focus on meeting the styling needs of short-statured menswear consumers. It also hints at our data-driven approach to pre-emptively tailor designer menswear into rack sizes that do not exist from their original brands.

P-hat (PEE-hat) as it is known by statisticians, refers to that special slice of the population being compared to the world we know. It is used to find significant differences in one group’s experience given a particular context.

We use a blend of colors to make the Pransome logo as a daily reminder of the flux of gender expression and the absolute authority of self-identification.

Whether you see green, gray or blue is a matter of personal perspective, context and even biology. There is no universal right answer, just your answer for right now.